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For the 2010-2015 timeframe, Kraft Foods has added transportation and agricultural commodities to what it will be measuring. Significantly, all of the company's European coffee brands have committed to sustainably source 100% of their coffee by 2015.

"We're building upon our successes to date," said Steve Yucknut, Vice President, Sustainability. "We're learning, improving and looking beyond our four walls for opportunities. Our new goals will help us do more. For example, our increased focus on sustainable agriculture will further boost our scale to help accelerate long-range development in more communities and for more commodities than ever before."

New sustainability goals raise the bar

From a 2010 base, by the end of 2015 Kraft Foods plans to:(1)

• Increase sustainable sourcing(2) of agricultural commodities by 25 percent
• Reduce energy use in manufacturing plants by 15 percent
• Reduce energy-related CO2 emissions in manufacturing plants by 15 percent
• Reduce water consumption in manufacturing plants by 15 percent
• Reduce waste at manufacturing plants by 15 percent
• Eliminate 50,000 metric tons (100 million lbs.) of packaging material
• Reduce 80 million km (50 million miles) from transportation network

As one of the world's largest buyers of cocoa, coffee and cashews, Kraft Foods can have a positive influence on the long-term future of these commodities. The company will meet its agricultural goal through third-party certification groups like Fairtrade, Rainforest Alliance and 4C. In different ways, these certifications address the three pillars of sustainability—social, economic and environmental—by setting standards farmers must meet, helping them command a premium for their crops.

"Our commitment in coffee is a great example of how we're making sustainability an integral part of how we do business," says Hubert Weber, President, Coffee, Kraft Foods Europe. "Our consumers and customers care about the benefits that certification delivers. That's good for business. As a result, we're making a positive impact across our supply chain – from crop to cup."

In 2010, the company purchased nearly 50,000 metric tons of Rainforest Alliance Certified™ coffee, more than half of which went to our EU coffee business; approximately 11,000 metric tons of Rainforest Alliance Certified™ cocoa; roughly 19,000 metric tons of Fairtrade cocoa; and about 24,000 metric tons of Fairtrade sugar.

Kraft Foods already has made significant progress reducing energy, CO2 emissions, water, waste, packaging and transportation across its global operations. Specifically, from 2005 through 2010:(3)

• Energy use is down 16 percent
• CO2 emissions are down 18 percent
• Incoming water is down 30 percent
• Net waste is down 42 percent
• Packaging is down 100,000 metric tons (200 million lbs)
• 16 million km (10 million road miles) have been removed from its network